Lightweight and compact 50mm F1.4 G Master prime. Sony’s latest lens technology delivers extraordinary resolution and bokeh in a compact, lightweight lens. Extraordinary AF, smooth operability, and rugged reliability add the finishing touches to this innovative large-aperture standard prime lens.
Breathtaking G Master quality right out to the image edges
A lightweight and compact lens with incredible performance
Fast, precise, quiet AF and tracking for stills and movies
Intuitive operation gets the creator’s vision across
Outstanding reliability for any environment and application
For a trouble free experience please follow these steps.
Step 1:Explore the options then add your gear to the Camera Bag. If what you’re after is not listed please add it in comments or simply Contact Us.
Step 2:View your Camera Bag & select the date & duration of the hire including the desired collection time.
Step 3:Once you're done review your Camera Bag & add any special requirements in the Message field.
Step 4:Submit to Request a Quote. You'll receive a copy of your request.
Step 5:Urban Cine will follow up with questions &/or send a formal quote.
Step 6:Pick Up & Return: Typically after 2:00pm the day before the hire, & by 11:00am the day after the hire.
Step 7:Payment: For new customers payment is required prior or on collection. If you have a history with Urban Cine a credit account may be offered.
Step 8:Insurance & ID: To ensure insurance for hired equipment is valid Urban Cine Pty. Ltd. asks you to verify your identity. By doing so you are supplying the required 100 points of ID. This will protect both you the Hirer & Urban Cine Pty. Ltd. You will receive an SMS. Just follow the prompts. For more info see OCR Labs IDKit
Step 9:Using Equipment: It’s fair & reasonable to expect the hirer has the skillset to use equipment in a respectful & professional manner.
Step 10:Please report equipment failures & breakages. Feedback is important. If you’re experiencing issues with equipment on set please call asap. Often issues can be rectified over the phone.