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Sony FE 50mm f/1.4 G Master Prime Lens (E-Mount - Full Frame)

Full day rate: $65.00

Total including 5% insurance & 10% GST : $75.08

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Sony FE 50mm f/1.4 G Master Prime Lens (E-Mount - Full Frame)

Product Description

Lightweight and compact 50mm F1.4 G Master prime. Sony’s latest lens technology delivers extraordinary resolution and bokeh in a compact, lightweight lens. Extraordinary AF, smooth operability, and rugged reliability add the finishing touches to this innovative large-aperture standard prime lens.

Breathtaking G Master quality right out to the image edges

  • Two high-precision XA (extreme aspherical) lens elements effectively correct distortion and most types of aberration. This new optical design also employs an ED (extra-low dispersion) glass element to suppress chromatic aberration. And with our original Nano AR Coating II on lens surfaces, internal reflections that can cause flare and ghosting are dramatically reduced.

A lightweight and compact lens with incredible performance

  • XA (extreme aspherical) elements precisely positioned in an innovative design, high-thrust XD linear motors, and the latest compact circular aperture unit work together in a large-aperture high-resolution lens that is only 80.6 mm in outer diameter and 96.0 mm in length while weighing just 516 grams (18.3 oz.). A unique blend of mobility and low-light performance make it an ideal choice for everything from portraits to snapshots.

Fast, precise, quiet AF and tracking for stills and movies

  • The lens’s focus group is driven by our high-thrust XD (extreme dynamic) linear motors and an advanced control algorithm for smooth, responsive focus drive. Noise and vibration are minimised for refined, quiet AF operation that can be a huge advantage when shooting movies. Movie subjects are smoothly captured and tracked even when shooting at 120 fps or other high frame rates.

Intuitive operation gets the creator’s vision across

  • Linear Response MF provides manual focusing response that rivals mechanical lenses, and is more than responsive enough to produce smooth rack focus for movies. An iris lock switch can be locked so that the aperture ring can be fixed at the “A” position to prevent unwanted changes, or manually set from F1.4 to F16. Customisable two focus hold buttons and an AF/MF focus mode switch provide extra shooting versatility.

Outstanding reliability for any environment and application

  • The front lens element features a fluorine coating that repels fingerprints, dust, water, oil, and other contaminants while making it easier to wipe off any contaminants that do become attached to the lens surface. A dust and moisture resistant design1 provides extra reliability for outdoor use in challenging conditions.

Key Features:

  • Lens Mount: Sony E-Mount
  • Format: 35mm Full Frame
  • Focal-Length (MM): 50
  • Focal Length (35MM) (APS-C): 75
  • Maximum Aperture (F): 1.4
  • Minimum Focus Distance: 0.38 m (1.25 Ft) (MF)
  • Filter Diameter (MM): 67
  • Weight: 516 g

How does Hire work?

For a trouble free experience please follow these steps.

Step 1:Explore the options then add your gear to the Camera Bag. If what you’re after is not listed please add it in comments or simply Contact Us.

Step 2:View your Camera Bag & select the date & duration of the hire including the desired collection time.

Step 3:Once you're done review your Camera Bag & add any special requirements in the Message field. Urban Cine will follow up with questions &/or answer your questions.

Step 4:Submit to request a quote. You'll receive a copy. Urban Cine will send you a formal quote if required.

Step 5:Pick Up & Return: Typically after 2:00pm the day before the hire, & by 11:00am the day after the hire. Picking up the day before gives you the opportunity to familiarise yourself with the equipment & check that everything is in order before your shoot the next day.

Step 6:Payment: For new customers payment is required prior or on collection. If you have a history with Urban Cine a credit account may be offered.

Step 7:Insurance & ID: To ensure insurance for hired equipment is valid Urban Cine Pty. Ltd. asks you to verify your identity. By doing so you are supplying the required 100 points of ID. This will protect both you the Hirer & Urban Cine Pty. Ltd. You will receive a text message. Just follow the prompts. For more info see OCR Labs IDKit

Step 8:Using Equipment: It’s fair & reasonable to expect the hirer has the skillset to use equipment in a respectful & professional manner.

Step 9:Report Issues: Please report equipment failures & breakages. Feedback is important. If you’re experiencing issues with equipment on set please call us asap. Often issues can be rectified over the phone.

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