A classic normal focal length prime lens with an updated, sleek design, the Sony FE 50mm f/1.2 G Master is characterized by its speed & relatively compact form factor. The versatile focal length suits shooting everything from street, portraiture, & landscape to documentary subjects, & the fast-maximum aperture excels in low light & controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness & clarity.
The combination of the lens's remarkable maximum f/1.2 aperture & 11-blade circular aperture mechanism contribute to the gorgeous G Master bokeh that really makes portrait & other subjects stand out.
As part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution & sharpness through the correction of a wide variety of spherical & chromatic aberrations. Additionally, these lenses feature robust & intuitive-to-handle physical designs to benefit both photography & cine applications.
For a trouble free experience please follow these steps.
Step 1:Explore the options then add your gear to the Hire Bag. If what you’re after is not listed please add it in comments or simply Contact Us.
Step 2:View your Hire Bag & select the date & duration of the hire including the desired collection time.
Step 3:Once you're done review your Hire Bag & add any special requirements in the Message field.
Step 4:Submit to Request a Quote. You'll receive a copy of your request.
Step 5:Urban Cine will follow up with questions &/or send a formal quote.
Step 6:Pick Up & Return: Typically after 2:00pm the day before the hire, & by 11:00am the day after the hire.
Step 7:Payment: For new customers payment is required prior or on collection. If you have a history with Urban Cine a credit account may be offered.
Step 8:Insurance & ID: To ensure insurance for hired equipment is valid Urban Cine Pty. Ltd. asks you to verify your identity. By doing so you are supplying the required 100 points of ID. This will protect both you the Hirer & Urban Cine Pty. Ltd. You will receive an SMS. Just follow the prompts. For more info see OCR Labs IDKit
Step 9:Using Equipment: It’s fair & reasonable to expect the hirer has the skillset to use equipment in a respectful & professional manner.
Step 10:Please report equipment failures & breakages. Feedback is important. If you’re experiencing issues with equipment on set please call asap. Often issues can be rectified over the phone.