In early February 2014 Klik Advertising approached me with a concept for the Fairmont Homes Built for Life campaign. We needed to keep it simple but still achieve good production values, so we decided to shoot 50fps with Canon’s 1D-C. What you see is minimal lighting & not too much camera movement allowing those little moments in time to take care of themselves. The raw imagery was beautiful, this is an awesome camera. Gareth Diprose graded with a look in mind.
This TVC is the first of number which will roll out throughout the year.
