The agency brief was to create POVs of both a baby & a dog exploring the Playford Alive estate for their future home.
RedBikini Director Justin O’Brien wanted to make it as realistic as possible & not just achieve the look by shooting handheld. Justin & DoP Pete Hall built ‘Helmet Cam’ by mounting a HDSLR camera to a motorcycle helmet. Pete wore the rig throughout the shoot. Everybody involved were pleased with the end result & achieved a look not often seen on our screens.