Full day rate: $125.00
Total including 5% insurance & 10% GST : $144.38
An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills & video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution & AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers & content creators.
4K 60p Video Recording in 10-Bit:
Making full use of the high-resolution 33MP sensor & fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness & realism.
There is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.
No recording time limit allows for unlimited clip lengths & the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example.
S-Cinetone, S-Log3, & Other Colour & Gamma Controls:
S-Cinetone can be used to deliver distinct colours & healthy-looking skin tone rendering that matches the FX9 & FX6 cameras, along with the a1 & a7S III, & is based on technology from the professional Cinema Line cameras, such as the VENICE. This colour profile offers natural mid-tones, soft colours, & especially well-controlled highlights.
HLG (Hybrid Log-Gamma) support permits recording within a wide colour gamut for producing HDR-ready content directly from the camera.
S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.
Key Features:
Internal Video Capture:
External Video Capture:
Links & Downloads:
For a trouble free experience please follow these steps.
Step 1:Explore the options then add your gear to the Camera Bag. If what you’re after is not listed please add it in comments or simply Contact Us.
Step 2:View your Camera Bag & select the date & duration of the hire including the desired collection time.
Step 3:Once you're done review your Camera Bag & add any special requirements in the Message field. Urban Cine will follow up with questions &/or answer your questions.
Step 4:Submit to request a quote. You'll receive a copy. Urban Cine will send you a formal quote if required.
Step 5:Pick Up & Return: Typically after 2:00pm the day before the hire, & by 11:00am the day after the hire. Picking up the day before gives you the opportunity to familiarise yourself with the equipment & check that everything is in order before your shoot the next day.
Step 6:Payment: For new customers payment is required prior or on collection. If you have a history with Urban Cine a credit account may be offered.
Step 7:Insurance & ID: To ensure insurance for hired equipment is valid Urban Cine Pty. Ltd. asks you to verify your identity. By doing so you are supplying the required 100 points of ID. This will protect both you the Hirer & Urban Cine Pty. Ltd. You will receive a text message. Just follow the prompts. For more info see OCR Labs IDKit
Step 8:Using Equipment: It’s fair & reasonable to expect the hirer has the skillset to use equipment in a respectful & professional manner.
Step 9:Report Issues: Please report equipment failures & breakages. Feedback is important. If you’re experiencing issues with equipment on set please call us asap. Often issues can be rectified over the phone.
