The Sony a7III mirrorless camera is packed full of powerful features that promise high-speed intuitive shooting for exceptional quality images & video. Includes a full-frame back-illuminated 24.2MP sensor, a 693-point AF system & 4K video capabilities, it also boasts high ISO performance, 5-axis image stabilisation & wireless connectivity.
The a7III is more than just a great choice for photographers; it is also a great choice for budding & experienced cinematographer/videographers alike, with 4K video recording across the full width of the full-frame image sensor. By collecting more than enough data & then oversampling it, exceptional detail & depth is achieved ensuring superior quality 4K footage. The camera also offers an HLG (Hybrid Log-Gamma) xiy picture profile for instant HDR workflow, S-Log2 & S-Log3 for increased colour grading flexibility, as well as gamma display assist, proxy recording & zebra functionality.
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Step 1:Explore the options then add your gear to the Camera Bag. If what you’re after is not listed please add it in comments or simply Contact Us.
Step 2:View your Camera Bag & select the date & duration of the hire including the desired collection time.
Step 3:Once you're done review your Camera Bag & add any special requirements in the Message field. Urban Cine will follow up with questions &/or answer your questions.
Step 4:Submit to request a quote. You'll receive a copy. Urban Cine will send you a formal quote if required.
Step 5:Pick Up & Return: Typically after 2:00pm the day before the hire, & by 11:00am the day after the hire. Picking up the day before gives you the opportunity to familiarise yourself with the equipment & check that everything is in order before your shoot the next day.
Step 6:Payment: For new customers payment is required prior or on collection. If you have a history with Urban Cine a credit account may be offered.
Step 7:Insurance & ID: To ensure insurance for hired equipment is valid Urban Cine Pty. Ltd. asks you to verify your identity. By doing so you are supplying the required 100 points of ID. This will protect both you the Hirer & Urban Cine Pty. Ltd. You will receive a text message. Just follow the prompts. For more info see OCR Labs IDKit
Step 8:Using Equipment: It’s fair & reasonable to expect the hirer has the skillset to use equipment in a respectful & professional manner.
Step 9:Report Issues: Please report equipment failures & breakages. Feedback is important. If you’re experiencing issues with equipment on set please call us asap. Often issues can be rectified over the phone.